Advertising Age Article Abstract
Nike Tries to Rehabilitate LeBron James' Image in New 90-Second Spot
Does the Spot, in Which James Pokes at Charles Barkley and Reads Maya Angelou, Help or Hurt?
Does LeBron James really need to rehabilitate his image? Nike seems to think so. But does this new 90 second spot, introduced online a day before the NBA season begins, help him or hurt him? ...