Advertising Age Article Abstract
Ford, Sprint, Snickers Get With the Crowd for 'ControlTV'
Marketers Sponsor Seth Green-Produced Web Series Where Audience Dictates the Action
LOS ANGELES (AdAge.com) -- "ControlTV," co-produced by actor Seth Green ("Austin Powers," "Family Guy") and distributed by Digital Broadcasting Group, follows six weeks in the life of aspiring stock trader Tristan Couvares by broadcasting every move he makes live. And he turns to social media's favorite new research tool -- crowdsourcing -- to help determine his actions. Meanwhile, a trio of sponsors is helping him along the way: Ford, Sprint Nextel and Mars' Snickers brand. ...