You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ford, Sprint, Snickers Get With the Crowd for 'ControlTV' Marketers Sponsor Seth Green-Produced Web Series Where Audience Dictates the Action By Andrew Hampp, Published on October 26, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.