You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract MySpace Relaunch Focuses on Successful Niche: Entertainment Shrinking Social Network Retrenches in an Attempt to Reclaim Cultural Relevancy By Irina Slutsky, Published on October 27, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.