You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Subway Keeps It Real to Win the Fast-Food Race Over Subs With CMO Pace, Talk of Authenticity, Accessibility and Jared's Run By Jennifer Rooney, Published on November 01, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.