You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Secret McRib Network Defunct as McD's Rolls It Out Nationwide

Huge Effort May Take Fun Out of Cult Sandwich -- but It's Still Only Available for Limited Time

By Maureen Morrison, Published on November 01, 2010 4

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.