Advertising Age Article Abstract
Coupon Clipping Stages a Comeback
Redemption Rises 23% in '09, First Gain in 17 years -- and So Far It's Up Again in '10
BATAVIA, Ohio (AdAge.com) -- The recession didn't help many industries, but it may prove the savior of print coupons. Even consumers in their 20s and 30s appear to be adopting the coupon-clipping habit, defying what once looked like long odds, declining newspaper circulation and the growth of digital media. ...