Advertising Age Article Abstract
Political Spending for Midterm Elections Could Top $4 Billion
Looser Restrictions Amp Up Fundraising Firepower, Spark Race for Local TV Inventory
NEW YORK (AdAge.com) -- Another election cycle, another year of bitter partisan bickering, another record-breaking mountain of cash spent on political advertising -- all of which add up to tight inventory for local TV affiliates. According to Kantar Media's Campaign Media Analysis Group, ad spending this season will top $3 billion. Borrell Associates has predicted spending will get as high as $4.2 billion this year. ...