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Advertising Age Article Abstract

Does Forbes' First Sponsored Blog Look Too Much Like Editorial?

As SAP Weighs in Under AdVoice Label, Some Object

By: Nat Ives
Published: November 04, 2010

NEW YORK (AdAge.com) -- Forbes' website has started running the sponsored blogs it promised back in September, letting the business software marketer SAP weigh in on cyber security, corporate reorganizations and business analytics. But the American Society of Magazine Editors and others think the paid blog looks way too much like staff posts. ...

Full Article Word count: 850

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