Advertising Age Article Abstract
Activision Readies Blitz for 'Call of Duty: Black Ops'
Live-Action Spot From TBWA Features Kobe Bryant, Jimmy Kimmel in War Zone
NEW YORK (AdAge.com) --"Call of Duty: Black Ops" hits retailers "Nov. 9, and while it's a given gamers will queue up to secure their copy of the seventh iteration in the wildly popular "Call of Duty" franchise, marketer Activision Blizzard doesn't want to bank on the buzz already out there. So it's gearing up to break a giant marketing push this weekend that targets hardcore fans and novice players alike. ...