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Advertising Age Article Abstract

Grupo Gallegos Buys General-Market Shop

Responding to Demand From Clients Such as Target for Promotional Services, Hispanic Agency Acquires Nine Two

By: Laurel Wentz
Published: November 08, 2010

NEW YORK (AdAge.com) -- In a sign of the movement toward a total market that encompasses all consumers, U.S. Hispanic agency Grupo Gallegos is buying a general-market promotion shop. The deal lets the agency ramp up quickly in the fastest-growing segment of Grupo's business and be more aggressive in the full retail environment that everyone shops in. ...

Full Article Word count: 385

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