Advertising Age Article Abstract
Grupo Gallegos Buys General-Market Shop
Responding to Demand From Clients Such as Target for Promotional Services, Hispanic Agency Acquires Nine Two
NEW YORK (AdAge.com) -- In a sign of the movement toward a total market that encompasses all consumers, U.S. Hispanic agency Grupo Gallegos is buying a general-market promotion shop. The deal lets the agency ramp up quickly in the fastest-growing segment of Grupo's business and be more aggressive in the full retail environment that everyone shops in. ...