Advertising Age Article Abstract
Multicultural Marketing Dollars Flowing to Mobile, Online Video
Although Budgets Are Still Small, Bigger Share of Spending Going to New-Media Platforms Than in General Market
NEW YORK (AdAge.com) -- Marketers are more likely to use mobile marketing, online video and gaming when targeting multicultural consumers than in the general market, according to a new survey by the Association of National Advertisers. But don't take that as a huge boon for new media in the segment: Though marketers allocated an average of 6.6% of their 2010 multicultural media budgets to new media, many are still spending almost nothing. ...