You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Snagging Free Gap Jeans Using Facebook Places Comes at a Price First Deal From Social Media Giant's Location-Based App Outs the Thrifty By Matt Carmichael, Published on November 05, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.