Advertising Age Article Abstract
Foxconn Crisis Proves Need for Global PR
'Suicide Factory' Case Part of Growing Trend in Foreign Companies Seeking Image Counseling From U.S.
NEW YORK (AdAge.com) -- Foxconn is just one of a number of billion-dollar companies headquartered in an emerging market that, despite having products used every day in the U.S., have no presence or brand identity here. While other companies don't have to address an alarming suicide rate among employees, there are challenges to telling their stories and establishing a brand and relationships with U.S. consumers, media and politicians. ...