Advertising Age Article Abstract
Tremor-Scanscout Merger Creates Web Video Ad Player on Par With Hulu
Wave of Consolidation in Space Driven by Advertiser Demands for Reach
NEW YORK (AdAge.com) -- Tremor Media, the largest independent network, reached a deal last week to acquire Scanscout, one of its smaller competitors, in a bold attempt to consolidate the market, and create a scaled competitor to Hulu and YouTube. Separately, Undertone Networks is expected to announce a deal Monday to buy Jambo Media, a video syndication and ad platform. Two weeks ago, Specific Media snapped up BBE, one of the first pure-play video networks in the market. ...