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Advertising Age Article Abstract

Target Takes a Holiday From Early Ad Barrage

You May See Tinsel in Stores, but Retailer Won't Run Christmas Ads Before Thanksgiving

By: Natalie Zmuda
Published: November 08, 2010

NEW YORK (AdAge.com) -- While virtually all major retailers launch Christmas campaigns over the next few weeks, one will be notably absent: Target, which, to spare its customers holiday burnout, is waiting until after the leftovers are in the fridge to begin its barrage. ...

Full Article Word count: 700

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