Advertising Age Article Abstract
Target Takes a Holiday From Early Ad Barrage
You May See Tinsel in Stores, but Retailer Won't Run Christmas Ads Before Thanksgiving
NEW YORK (AdAge.com) -- While virtually all major retailers launch Christmas campaigns over the next few weeks, one will be notably absent: Target, which, to spare its customers holiday burnout, is waiting until after the leftovers are in the fridge to begin its barrage. ...