Advertising Age Article Abstract
Shoppers, Retailers Divided on Timing of Seasonal Onslaught
Consumers May Complain, but Shopping Habits Prompt Kohl's, Macy's and Others to Early Blitzes
NEW YORK (AdAge.com) -- The bulk of major retailers are still kicking off holiday campaigns nearly two months before Christmas. And the phenomenon seems to have accelerated in the past few years. Here's what consumers can expect this year. ...