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Advertising Age Article Abstract

Shoppers, Retailers Divided on Timing of Seasonal Onslaught

Consumers May Complain, but Shopping Habits Prompt Kohl's, Macy's and Others to Early Blitzes

By: Natalie Zmuda
Published: November 08, 2010

NEW YORK (AdAge.com) -- The bulk of major retailers are still kicking off holiday campaigns nearly two months before Christmas. And the phenomenon seems to have accelerated in the past few years. Here's what consumers can expect this year. ...

Full Article Word count: 456

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