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Advertising Age Article Abstract

Employees No Longer Baggage, but Blessing

Kraft, Fidelity, Others Tap Workers Not Just for Ads but Focus Groups, Brand Ideas and More

By: Beth Snyder Bulik
Published: November 08, 2010

NEW YORK (AdAge.com) -- Put simply, employees -- who became collateral damage during the recession as companies downsized -- are now emerging as brands' best assets. ...

Full Article Word count: 1515

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