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Advertising Age Article Abstract

My Pillow Pets

Jennifer Telfer, CEO, CJ Products

By: Jennifer Rooney
Published: November 15, 2010

NEW YORK (AdAge.com) -- What started as a wish to bring some practicality to an otherwise frivolous pile of stuffed animals in a little boy's room has, in seven years, turned into a multimillion-dollar global business. That, in short, is the My Pillow Pets story. ...

Full Article Word count: 465

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