Advertising Age Article Abstract
Real Wendy Takes Star Turn in Wendy's Advertising
The Thomas Clan Back in Action in Test Markets
CHICAGO (AdAge.com) -- -The Thomas family is making a return to Wendy's advertising. A Wendy's ad featuring the real Wendy Thomas, the chain's namesake and daughter of founder Dave Thomas, broke Nov. 8 in Las Vegas as part of a promotion for a new test cheeseburger called Dave's Hot 'N Juicy Cheeseburger, named after Mr. Thomas. ...