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Advertising Age Article Abstract

Real Wendy Takes Star Turn in Wendy's Advertising

The Thomas Clan Back in Action in Test Markets

By: Maureen Morrison
Published: November 12, 2010

CHICAGO (AdAge.com) -- -The Thomas family is making a return to Wendy's advertising. A Wendy's ad featuring the real Wendy Thomas, the chain's namesake and daughter of founder Dave Thomas, broke Nov. 8 in Las Vegas as part of a promotion for a new test cheeseburger called Dave's Hot 'N Juicy Cheeseburger, named after Mr. Thomas. ...

Full Article Word count: 451

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