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Advertising Age Article Abstract

Reckitt Benckiser Moves Global Creative for Durex, Scholl to Euro RSCG

Shift Follows Marketer's Nearly $4 Billion Acquisition of SSL International

By: Rupal Parekh
Published: November 15, 2010

NEW YORK (AdAge.com) -- Reckitt Benckiser has shifted global creative duties for two of its newest brands, Durex and Scholl, to its lead advertising shop, Havas' Euro RSCG Worldwide. ...

Full Article Word count: 456

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