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Advertising Age Article Abstract

Meebo Feature Allows Users to Check-in at Websites

Macy's Among Early Adopters for Tool That Allows Users to See Which Sites Their Friends Have Visited

By: Edmund Lee
Published: November 15, 2010

NEW YORK (AdAge.com) -- Not tired of checking in yet? How about checking into a website? Internet company Meebo plans to launch a new set of tools tomorrow that will allow users to "check-in" to websites as a way to drive loyalty and traffic, but also as a means to organize the web, according to CEO Seth Sternberg. ...

Full Article Word count: 502

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