Advertising Age Article Abstract
'Christmas' Winning War on Christmas in Marketing Messages
But AFA Carries on Fight by Targeting Dick's Sporting Goods, as Retailer Promotes 'Holiday Shop'
NEW YORK (AdAge.com) -- This season, Merry Christmas -- not happy holidays or season's greetings -- will dominate retailer's marketing messages. There will be Christmas sales and Christmas trees and Christmas carols galore. That has the American Family Association, arguably one of the loudest voices advocating the use of Christmas in retailer's marketing messages over the last few years, predicting that its crusade could conclude in the next year or two. ...