Advertising Age Article Abstract
Green Website Finds Sustainable Model in Creating Custom Ads
Mother Nature Network Attracts Coca-Cola, Aflac, AT&T to Its Sponsored Channels
NEW YORK (AdAge.com) -- Mother Nature Network, an environmental website targeted at mainstream consumers that went live in the first week of 2009, has already swung a profit in 18 months. For $300,000 a year, a brand becomes an exclusive sponsor for a channel on the site. Sponsors include Coca-Cola, MillerCoors, Dell and Aflac, but they tend not to run actual commercials. Rather, the videos, most produced by Mother Nature Network as a component of the sponsorship deal, tend to be branded content that highlights environmental stewardship. ...