You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract IGN Stages Actual Race for 'Gran Turismo' Video-Game Launch With Social, Digital and Online Teetering on Overexposure, Marketers Turn to Real-Life Events to Capture Key Male Demo By Irina Slutsky, Published on November 23, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.