You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why We Will All Live in 'Curation Nation' Somewhere Out There, Someone Is Creating Genius -- How Will You Find It? By Bob Garfield, Published on November 29, 2010 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.