You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Robots Shouldn't Replace People For Social-Media Monitoring Algorithms Can't Tell The Intent Behind a Twitter Post. So Stop Asking Them To Try. By Darrell Jursa, Published on November 24, 2010 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.