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Advertising Age Article Abstract

Just How Happy Does the Happy Meal Make McDonald's?

Even at Under 10% of Sales, Iconic Kids' Line Is Bigger Than Panera, IHOP

By: Maureen Morrison
Published: November 29, 2010

CHICAGO (AdAge.com) -- Happy Meals have taken a bit of a beating lately. First there was that six-month-old Happy Meal hamburger that didn't grow mold or decompose, and then San Francisco tried to ban toy inclusion in kids' meals. With the iconic product in the critics' crosshairs, we wondered, just how valuable is the Happy Meal to McDonald's? ...

Full Article Word count: 625

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