You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why'd You Pick That Airline to Fly on Thanksgiving? We Thought So Carrier Branding So Far Gone That Choices Often Made on Fees By Greg Lindsay, Published on November 29, 2010 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.