Advertising Age Article Abstract
Coke Hires Del Campo Nazca Saatchi & Saatchi in Argentina
Marketer Sources Regional Creative From Buenos Aires Shops, Including New S,C,P,F Latin Hub
BUENOS AIRES (AdAge.com) -- In Argentina, the country Coca-Cola Co. often uses as a creative ad factory for Latin America, Buenos Aires-based Del Campo Nazca Saatchi & Saatchi has won the agency-of-record assignment for Coca-Cola Argentina starting in December, and will work on other Coke projects in Latin America. ...