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Advertising Age Article Abstract

Coke Hires Del Campo Nazca Saatchi & Saatchi in Argentina

Marketer Sources Regional Creative From Buenos Aires Shops, Including New S,C,P,F Latin Hub

By: Laurel Wentz
Published: November 29, 2010

BUENOS AIRES (AdAge.com) -- In Argentina, the country Coca-Cola Co. often uses as a creative ad factory for Latin America, Buenos Aires-based Del Campo Nazca Saatchi & Saatchi has won the agency-of-record assignment for Coca-Cola Argentina starting in December, and will work on other Coke projects in Latin America. ...

Full Article Word count: 422

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