Advertising Age Article Abstract
Print Still Reigns, but More Retailers Turn to TV, Online Ads for Holidays
BDO Survey: Flat Holiday Budgets Mean a Little Less for Print as Marketers Spread Resources
NEW YORK (AdAge.com) -- According to BDO's Retail Compass Survey, 63% of chief marketing officers said this year's holiday budget was flat, compared to 55% in 2009 and 43% in 2008. But flat is better than lower: This year, only one-fifth said their budgets were lower than a year ago. That's an improvement from 2009 and 2008 when 26% and 32%, respectively, reported lower budgets for the holiday season. ...