You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 10 Trends That Are Shaping Global Media Consumption Ad Age Has the Stats From the TV Penetration Rate in Kenya to the Number of World Cup Watchers and More By Ann Marie Kerwin, Published on December 06, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.