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Advertising Age Article Abstract

With Traffic Jam in Super Bowl, Can Any Auto Brand Really Win?

Hurdle Is Much Higher to Make Ads Stand Out in What's So Far an Eight-Car Pileup

By: Rupal Parekh
Published: December 06, 2010

NEW YORK (AdAge.com) -- Although car ads have long been a staple of the Big Game -- the premier U.S. TV broadcast that commands as much as $3 million per ad -- 2011 is shaping up to be the biggest auto-ad showdown in recent memory. ...

Full Article Word count: 1222

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