You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract With Traffic Jam in Super Bowl, Can Any Auto Brand Really Win? Hurdle Is Much Higher to Make Ads Stand Out in What's So Far an Eight-Car Pileup By Rupal Parekh, Published on December 06, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.