Advertising Age Article Abstract
Apple's IPad a Great Example of Divergent Thinking
Marketers Should Ask, 'What Can We Do Without?'
The tablet computer of 2002 was a convergence product. It combined the functions of a pen computer with the functions of a standard laptop computer. The tablet computer of 2010 is a divergence product. It's as if Apple took a laptop computer and cut off the keyboard and threw it away, then put a handful of the laptop's more important components into the screen itself. ...