Advertising Age Article Abstract
Oprah's Ultimate Awkward Product Placement
Countown to Oz Trip Touts McD's as Hip Aussie Hangout
CHICAGO (AdAge.com) -- In a lead-up to her Ultimate Australian Adventure, Oprah Winfrey last week aired Oprah's Aussie Countdown, which featured a segment with a report by Australian TV personality Carrie Bickmore. Ms. Bickmore's report, meant to educate the audience on Australian culture, sparked an upset when she said that Australians like to spend time at "hip hangouts" called McDonald's. ...