You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Has Facebook Jumped the Shark? With Feature-Creep, Social Network Is Wandering Far From Its Simple Roots of Enabling Trusted Social Connections. By Judy Shapiro, Published on December 07, 2010 32 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.