Advertising Age Article Abstract
What's Next for Groupon?
Having Passed on Google's Acquisition Bid, Burgeoning Global Player Has Insiders Watching Its Every Move
NEW YORK (AdAge.com) -- Even without a global partner like Google, Groupon's footprint is spreading at a dizzying pace -- it went from one country to 35 this year alone. With $135 million in new capital from Battery Ventures and Facebook and Zynga investor Mail.ru Group, Groupon entered Europe, Latin America, Asia and Russia largely through acquisition. In May, Groupon picked up CityDeal -- at the time, the European group buying service had sent out its first deal in Berlin only five months prior. ...