You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Big Ass Fans Keeps Its Cool as It Moves Into Consumer Market Q&A With CMO Al Barlow on Taking a Page From Nose-Tissue Marketing and Why That Name Isn't as Silly as It Sounds By Jennifer Rooney, Published on December 13, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.