Advertising Age Article Abstract
Latin American Entrepreneurs Tweak Groupon Model for Local Consumers
Meet Brazil's Peixe Urbano, Mexico's BuzzUrbano and Argentina's Cuponica, Catering to Customers Who Don't Like to Plan Ahead
BUENOS AIRES (AdAge.com) -- Young Latin American entrepreneurs, often using experience gained from living in the U.S., are running some of the first group-buying sites back in their home countries, sometimes beating Groupon into the market. They are tweaking the discount-coupon business model to indulge Latin tastes for spontaneity and, in Argentina, even to let buyers pay with cash rather than a credit card. ...