You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Online Behavioral Advertising Is the Most Consumer Friendly Consumers Can and Do Control Who Targets Them When Online, and That's a First for Advertising By Jay Habegger, Published on December 15, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.