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Advertising Age Article Abstract

Walmart Goes to College

In What Appears to Be Format Test, Retailer Opens Small Store at University of Arkansas

By: Jack Neff
Published: December 20, 2010

BATAVIA, Ohio (AdAge.com) -- The biggest retailer on Earth is preparing to try its hand at being big man on campus, readying a "Walmart on Campus" store at the University of Arkansas in what appears part of a series of tests of smaller-format stores for the giant retailer. ...

Full Article Word count: 398

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