Advertising Age Article Abstract
BMW Germany Makes Logo Appear Inside Cinema Audience's Eyelids
Photo Flash Technology Creates After Image Visible When Eyes Are Closed
LONDON (AdAge.com) -- BMW Germany is literally getting into consumer's heads, by burning its logo onto the insides of their eyes. Using pioneering new "flash projection" technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes. ...