You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook via Sorkin, Kanye vs. 'Today' and Those Hated Digital Ninjas It's the Best Media Writing of the Year -- Part One By Matthew Creamer, Published on December 22, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.