You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract U.S. Hispanics Lead in Technology Purchases Terra's Fernando Rodriguez Analyzes Study Showing Latinos Plan to Buy Products Sooner Than Non-Hispanics and Are More Open to Marketers' Messages By Fernando Rodriguez, Published on December 23, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.