You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Florida Bounced Back From the Oil Spill Tourism Industry Relied on Staying Transparent With Its 80 Million Visitors to Weather Crisis By Jennifer Rooney, Published on January 03, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.