Advertising Age Article Abstract
Influencer: Pete Cashmore, Mashable
Social-Media Maven's Influence Is Inescapable as Site's Readers Retweet and Share its Content
NEW YORK (ADAge.com) -- If you're like me, you rarely visit Mashable.com, but you still find yourself reading Mashable stories, often several times a day. They have a way of finding you, and not just because founder Pete Cashmore has more than 2.1 million followers on Twitter. ...