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Advertising Age Article Abstract

Influencer: Pete Cashmore, Mashable

Social-Media Maven's Influence Is Inescapable as Site's Readers Retweet and Share its Content

By: Michael Learmonth
Published: January 03, 2011

NEW YORK (ADAge.com) -- If you're like me, you rarely visit Mashable.com, but you still find yourself reading Mashable stories, often several times a day. They have a way of finding you, and not just because founder Pete Cashmore has more than 2.1 million followers on Twitter. ...

Full Article Word count: 274

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