You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Your Followers Are No Measure of Your Influence Popularity on Twitter or Facebook Is Just That; It's the Ability to Drive Behavior That Matters By Matthew Creamer, Published on January 03, 2011 44 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.