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Advertising Age Article Abstract

Your Followers Are No Measure of Your Influence

Popularity on Twitter or Facebook Is Just That; It's the Ability to Drive Behavior That Matters

By: Matthew Creamer
Published: January 03, 2011

It's hard to imagine that Justin Bieber, with his 6.4 million followers, is driving much behavior other than getting people to talk about Justin Bieber, frenetically retweet him, and possibly buy a record. Is that influence? ...

Full Article Word count: 1544

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