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Advertising Age Article Abstract

Pepsi Refresh Project Faces Cheating Allegations

Some Nonprofits Claim Certain Participants Used Proxy Service to Amass Votes, Win Grants

By: Natalie Zmuda
Published: January 06, 2011

NEW YORK (AdAge.com) -- Pepsi Refresh, the much-lauded initiative that awards grants for civic and social programs, is facing allegations of cheating as the beverage giant is gearing up to expand the program to new countries and launch its 2011 effort. ...

Full Article Word count: 744

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