You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Social Media Will Usher in Golden Age of Global Branding -- if Marketers Get Message Right Take a Lesson From Burger King's Win-Lose Situation By Al Ries, Published on January 10, 2011 19 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.