You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cable Execs Should Be Last Ones Put in Charge of TV Everywhere Past Price Gouging and Shoddy Service Make Them Consumers' -- and Content's -- Natural Enemy By Bob Garfield, Published on January 10, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.