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Advertising Age Article Abstract

Experts Say SEO Groundwork Must Be Laid Before Crisis Hits

The Time for Climbing Search Ranks and Boosting Online Reputation Is Now, Not After Disaster Strikes

By: Michael Bush
Published: January 10, 2011

NEW YORK (AdAge.com) -- It's common knowledge (or should be) that search engine optimization is one of the key tools for companies trying to manage online conversations during a crisis. But according to many of the country's leading crisis-communications experts, most marketers are taking the wrong approach when it comes to employing an SEO campaign. ...

Full Article Word count: 908

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