Advertising Age Article Abstract
Experts Say SEO Groundwork Must Be Laid Before Crisis Hits
The Time for Climbing Search Ranks and Boosting Online Reputation Is Now, Not After Disaster Strikes
NEW YORK (AdAge.com) -- It's common knowledge (or should be) that search engine optimization is one of the key tools for companies trying to manage online conversations during a crisis. But according to many of the country's leading crisis-communications experts, most marketers are taking the wrong approach when it comes to employing an SEO campaign. ...